High Road Cycling Identity

Brand identity
Role: Creative Direction, Branding, Design, Motion

High Road Cycling is a new cycling store in bustling Georgetown, Washington D.C.. Their concept is to provide folks with highly curated cycling gear, bikes, and a community for the local area.

I worked with their founders to build a brand strategy, and developed a visual branding system for both marketing, and in-store retail use.



high road cycling store front

Hang tags.

I redesigned the Grace Street Coffee beans packaging in concert with the High Road Cycling grand opening.


Selected Works

WordPress 5.0 Launch Videocreative direction, motion, animation

P2 Sizzle Videocreative direction, motion, animation

goodform. Identitycreative direction, branding, design

High Road Cycling Identitycreative direction, branding, design

WordPress.com Homepage Redesigncreative direction, design

Under Armour Cam Newton Snapchat Gamecreative direction, design, motion

Nickelodeon Comic-Con Experiencecreative direction, experiential

Automattic x Tumblrmotion, design

The Tunnel Seriesmotion, computational art

The Rainbow Seriesmotion, computational art

The Spiral Seriesmotion, computational art

WordPress 15th Anniversarybranding, logo, design