High Road Cycling Identity

Brand identity
Role: Creative Direction, Branding, Design, Motion

High Road Cycling is a new cycling store in bustling Georgetown, Washington D.C.. Their concept is to provide folks with highly curated cycling gear, bikes, and a community for the local area.

I worked with their founders to build a brand strategy, and developed a visual branding system for both marketing, and in-store retail use.

Signage.

Hang tags.

I redesigned the Grace Street Coffee beans packaging in concert with the High Road Cycling grand opening.