Role: Creative Direction, Design, Motion
Nickelodeon came to us with an idea of wanting to do something special for their avid fans at their booth during the San Diego Comic Con 2014. They wanted fans to be able to record voiceover for their favorite Nick cartoon and share the video to their friends via social networks. Our team put heads together and created a one-of-a-kind technology creative solution to make it happen. The interactive activation was so successful that the booth made a comeback for the New York Comin-Con.
Below is a case study video I put together that showcases our experience. Enjoy!
To me, it was one of my favorite projects because it's a one-of-a-kind experiential project. I got to direct all creative components of the project. On one hand, we designed the motion graphics component of the karaoke videos, as well as the sharing output videos, all within the technological constraints of the dynamic rendering of the videos. On the other hand, we're designing the whole user experience -- from the registration process, to the hardware setup in the booth recording experience, and the end result where participants browse and share their videos.
Throughout this 3-month project, we worked closely with the designers, developers, producers and Nickelodeon to make sure the overall creative strategy was on point. There were a lot of moving parts in the project, and it was truly a team effort all around that resulted in its success.
Team (RED Interactive Agency):
Video Design / Motion: Nic Cunningham, Riel Phillips, Aaron Wilson, Josh Baker
Front end Design: Ko Kawazoe
Air App Development: Greg Connell, Kenny Arehart
Backend Development: Peter Volpe
Frontend Development: Robert Barnwell
Producers: Janice Arevalo, Joanna Denni, Donna Farmer
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