P2 Sizzle Video

Motion design
Role: Creative Direction, Lead Motion

P2 is the lifeblood of Automattic’s fully-distributed work culture. P2 is not just a tool we use, it’s become something we do, each and every day; sharing, discussing, reviewing and collaborating with our teams. No interruptions, no time zone constraints. It’s the key to our communication. 

When it came time to share P2’s newest incarnation to the world, I was excited to be part of the project. But how do I show just how much P2 does? And how do I make it entertaining? That’s what I tried to do as simply and quickly as possible. It was tough — as P2 has a lot of great features. We ended up showing the core features that customers are interested in and the most visually appealing features.


Initial storyboard explorations

My copy partner, Greg Fox, and I, collaborated closely with the product team every step of the way. Of course, the whole creative process was recorded in a P2 project thread. From the initial creative direction storyboards, to the animatic videos — and the many iterations, feedback discussions a, and myriad of audio tweaks, that happened in between! The whole project story is captured in one place — it’s all transparent and open. 

We aimed to create a fun, lively UX video that gives folks a taste of how P2 can help them. Enjoy the video. And then P2 about it.

Enjoy some fun early motion explorations.


Selected Works

WordPress 5.0 Launch Videocreative direction, motion, animation

P2 Sizzle Videocreative direction, motion, animation

goodform. Identitycreative direction, branding, design

High Road Cycling Identitycreative direction, branding, design

WordPress.com Homepage Redesigncreative direction, design

Under Armour Cam Newton Snapchat Gamecreative direction, design, motion

Nickelodeon Comic-Con Experiencecreative direction, experiential

Automattic x Tumblrmotion, design

The Tunnel Seriesmotion, computational art

The Rainbow Seriesmotion, computational art

The Spiral Seriesmotion, computational art

WordPress 15th Anniversarybranding, logo, design