WordPress 5.0
Launch Video

Motion design
Role: Creative Direction, Creative Strategy

To introduce a big milestone in WordPress history, I’ve creative directed this short animated film, along with my colleagues, Matias Ventura and Josepha Haden Chomphosy, to celebrate the release of WordPress 5.0. It’s a huge deal in that the brand new block editor is included with this new release. Not to mention with a software that powers 30+% of the Internet. We also premiered this video during the biggest WordPress event of the year — WordCamp US.

Working with the agency Thinkmojo, we created this jazzy film.

As a followup to the first video, we created a more in-depth narrative around the new block editor. Aiming to expand on the idea and inspire people of the possibilities it enables.

Selected Works

WordPress 5.0 Launch Videocreative direction, motion, animation

P2 Sizzle Videocreative direction, motion, animation

goodform. Identitycreative direction, branding, design

High Road Cycling Identitycreative direction, branding, design

WordPress.com Homepage Redesigncreative direction, design

Under Armour Cam Newton Snapchat Gamecreative direction, design, motion

Nickelodeon Comic-Con Experiencecreative direction, experiential

Automattic x Tumblrmotion, design

The Tunnel Seriesmotion, computational art

The Rainbow Seriesmotion, computational art

The Spiral Seriesmotion, computational art

WordPress 15th Anniversarybranding, logo, design