WordPress.com Homepage Redesign

Brand and site design
Role: Creative Direction, Design Lead, Motion

Credits:
Content lead: Greg Fox
Development lead: Michele Bosi
Frontend animation: Dom Porada
Testing and outline: Nicholas Garofalo
SEO lead: Jessie Harris
Stakeholders: Monica O'hara, Kinsey Wilson, Vidhya Ravi

This is one of the most ambitious design projects since I’ve joined Automattic. I was tasked to redesign our highest trafficked marketing page along with messaging lead Greg Fox. Working with a cross functional team and a vigorous feedback loop with the executive team, we’ve arrived at the latest iteration of the page. 

Featured as Site of the Day by Typewolf

A messaging and design makeover

From a design standpoint, we wanted to give our homepage a facelift. The old page was feeling a bit traditional and outdated. It also focuses on what our customers can do without explaining what our product can do.

Key results

+7.6%

+2.61%

+4.63%

 Visit to purchase conversion rate

New user registrations

Purchases

The new design

For the new solution, we wanted to give visitors to our page a quick glance into our product offerings on first scroll. We also elevated the design aesthetics into a more fresh and modern feel.

I even managed to create a custom computational art piece for the security content. The word secured is made up of various kinds of internet attacks.